Launched in 2001 – the groundBREAKERS programme remains one of the most brand effective and recognised youth peer-to-peer programmes in the country. It has shown that youth leadership is a powerful tool that is effective in improving many aspects of young people’s lives. This programme is the foundation of the organization’s historic HIV prevention mission and is key to improving the lives of many youth pioneers, groundBREAKERS and their communities. More than 25,000 young people have gone through the groundBREAKERS programme over the years.
To carry out its duties, this national youth leadership programme of 18 to 25-year-olds and youth volunteers operates in schools, community centers, sports centers, Y-centers and youth-friendly facilities. Through these programmes, loveLife engages face-to-face with nearly 1.5 million young people in all nine provinces of South Africa each year.