loveLife attended the National Science Festival, aka SciFest, held in Grahamstown last week. The SciFest seeks to promote the public awareness, understanding and appreciation of science and mathematics, to facilitate the learning of these fields in an informal way, and to encourage the youth of South Africa to follow careers in science and become leaders in these fields.

The festival also allows South Africa and the world’s leading scientists the opportunity to share their work, make science accessible within the reach of ordinary people, network with one another, provide career guidance and act as role models for our youth, in order to encourage the youth to embark on careers and become leaders in these fields.

Hosted under the theme “Into the Space!” the festival offered over 500 exhibitions, to an estimated 65 000 visitors, in the field of anatomy and the brain, astronomy, architecture, nanotechnology, underground and underwater exploration among others.

“There was a lot of hype and excitement at the festival. SciFest Africa teaches life skills, identifies talent and inspires South Africa’s youth in an informal way by promoting public awareness, understanding and appreciation of science, technology, engineering, mathematics and innovation,” says David Doolabh, loveLife’s National Call Centre Technical Specialist.

Contact Centre groundBREAKER Xoliswa Miya says she felt happy to be spreading the loveLife message at the festival. “I felt honored to reach out to young people who previously had no idea about loveLife or the kind of services we offer,” says Xoliswa. She says their awareness of the contact centre will now enable them to use the free counseling service offered and get practical help in times of difficulty.

loveLife, in partnership with GIZ, hosted a stand which was populated by the throng of learners attending the festival. “We were selling the brand and the Contact Centre on every interaction we had with the learners at the festival,” says Doolabh.

South African-based German companies such as BASF, Evonik, Festo, Lanxess and Siemens Stiftung, together with institutions such as the German Academic Exchange Service (DAAD) and Germany’s development cooperation organisation GIZ, were also showcasing their work at the festival.

The SciFest was held in Grahamstown on the 12 to the 18th of March 2014.